Selling real estate in Guilderland New York

Let Us Sell Your Home!

Selling a home is the largest business transaction most of us will ever make. The selling process can be very complex and time consuming, however with my help, you can be certain that you will come away completely satisfied and stress free.

One of our main responsibilities is to arrive at an accurate estimate of value for your home, so I will start with at detailed market analysis of art of your home, based upon your homes condition, amenities, and the selling prices of the homes around it. We want to make sure you get the highest amount possible for your home while not letting it sit for too long.

Here at Assist 2 Sell we offer several options:

"MLS for Less" ^®

Why do sellers often pay real estate agents 6% or 7% to sell their home? Because it works! The Multiple Listing Service (MLS ^® ) is the single most powerful marketing tool in place today to sell homes.

Most homes around the country sell through the MLS system. The power of MLS is cooperation and compensation. Most homes do not sell by the listing offices! In actuality, most sales involve two different offices, a listing office and a selling office.

This means that it is not as important which office you choose to list your home as it is that your home is listed in the MLS.

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You can pay less and still get MLS
Assist-2-Sell allows you enjoy the full power of MLS while paying less.

Here's how it works
When you list with a traditional agent, they place your home into MLS. The listing office offers to share the total commission you are paying with the other MLS agents. This compensation is their incentive to sell your home.

Assist-2-Sell offers MLS!
All Assist-2-Sell offices are REALTORS^® and members of their local MLS^®. Assist-2-Sell offers you the option of placing your home in the same MLS system at a lower total commission. Just like the traditional offices, we share the commission with MLS agents, so they have the same incentive to sell your home as all the other homes in the MLS. In most cases, the cooperating agents earn the same selling commission they are accustomed to receiving because Assist-2-Sell absorbs the "discounted" portion of the total commission.

How can we sell homes for lower commission?
Volume. By charging a very competitive, lower commission Assist-2-Sell generally attracts a higher number of listings than traditional agents. We can afford to make less on each sale when we sell more homes.

"Direct-to-Buyers"^TM Marketing Program

While there is no question that MLS is a very powerful marketing tool, it may not be necessary to sell your home. Most real estate agents offer just one marketing program which primarily focuses on placing your home in MLS and having other agents sell it. At Assist-2-Sell, we believe you deserve choices, and we recognize that. Depending on the current market conditions in your area, we may be able to find a buyer without relying on other agents. Many home sellers like the idea of trying out Direct-To-Buyers marketing program.

How does it work
As the name implies, our marketing efforts are directed to buyers rather than MLS agents.

In order for a buyer to purchase your home, they first need to know it is available. We call this exposure. We expose your home to buyers utilizing the following primary marketing avenues.

Signs
Buyers tend to drive through neighborhoods in which they are interested. A surprising number of homes sell from buyers seeing a sign.

Advertising
Buyers tend to read the local publications where homes are advertised. This, of course, varies from area to area. Assist-2-Sell offices utilize the most effective publications. Our advertising features your home, not individual agents. We advertise to attract buyers so our ads are informative, not fluffy. Your agent will review the advertising strategy they use in your area.

Word of Mouth
Mention to someone you are selling and they might know of someone interested in buying. With a traditional office you help find the buyer, and they, most likely, will still charge you the full commission. At Assist-2-Sell, you enjoy a lower fee if you help find the buyer.

Other
When you think about it, there really are not too many other ways to let buyers know that your home is available. The only thing missing under our Direct-To-Buyer program is MLS. We offer MLS as an option. Click on "MLS for Less"^® for more information.

What else is included in our Direct-To-Buyer program?
While programs may vary slightly at different Assist-2-Sell offices around the country, the basics are usually the same.

Yes! We show your home!
Buyers call our office from seeing the advertising or the signs, and one of our agents will set up an appointment to show your home to the buyer.

Yes! We negotiate the purchase agreement!
If the buyer is interested in buying your home, we will handle the negotiating and all the paperwork.

Yes! We oversee the closing process!
There are many details involved that require expert attention once the purchase agreement is accepted. Our agents work the same as traditional agents to assure that everything that needs to be done, gets done. This includes working with the lender, appraiser, inspectors, attorneys, and escrow companies.

And, of course, we only get paid for results!
If we don't sell your home, you don't owe us anything. We have confidence and a proven success record. We don't charge up-front fees, and there are no hidden costs.

"Paperwork Only" Marketing Program^*

This program is most popular with the For-Sale-By-Owner (FSBO). Many FSBO's run into difficulty with what to do when you find a buyer? Here is a cost-effective solution. At Assist-2-Sell, we will take care of everything for a low flat fee.

We do not require a listing contract
Just call for an appointment, and bring your buyer into our office. We will write up the purchase agreement, handle all the paperwork and oversee the sale through to closing

Let Us Sell Your Home!